BEYOND THE LINES
EXPERIENTIAL: Designed for a creative presentation to enhance the Super Bowl Park experience for Super Bowl 54 (LIV) in the year 2020 that will be taking place in Miami, Florida.
Dalerys González AD | CW • Andrea Baridon AD
Winning Concept, Live Brief for ACT Production
Lombardi's village
at bayfront park
Let's go beyond the lines in Lombardi’s Village at Bayfront Park, this is dedicated to revealing the other side of the NFL and its history. In this village, you will experience the Super Bowl museum. Here you will see the players of both participating teams, go to a hologram NFL locker room, learn what happened during each Super Bowl around the world, discover what player you are most similar to and go beyond the lines.
Pollard's village
at Museum park
Next, you can visit the Pollard’s Village at the Museum Park in Downtown Miami, to see the unseen beyond first impressions through science and technology. You will see the how the human’s nerves and muscles react through different movements, train outside the field with players through VR and we will capture your movement with light photography. Also through VR, you will be able to see what players do in their spare time and then relax in Dave and Gabe hyper-threads.
Bennett's village
at Marlins park
Lastly, you will be able to connect with their senses in a village dedicated mostly for kids, where parents can bond with their children. Paint with light and movement in an art installation, celebrate a hundred years of black history in the NFL with a theme park inspires by Marcellus Bennet children’s book Hey AJ its Saturday and interact in the On Space Time Foam installation to forget about your daily routine.
