MINI HANDLES LIFE

EXPERIENTIAL: Every two years, Mini Cooper hosts a cross country rally, Mini Takes the States. This live brief allowed us to rebrand it into ‘Mini Handles Life’. By curating routes that culminate at a summit event in Denver, MHL is in serious contention to be the next rally’s theme in 2018. 

Dalerys Gonzalez AD • Andrea Baridon AD • Tina Assadpour CW • Wonsik Cho CW • David Cabezas CW

Winning Concept, Live Brief for Team Enterprises